![]() ![]() When they interact with these elements, viewers feel in control and become more vested in the experience. There are even more sleek and sophisticated Readymag interactions: you can turn video into a sequence of stills that plays when the user scrolls or hovers over it, create video backgrounds and play on scroll, or replace the standard cursor with whatever graphic object you want. In Readymag, you can animate objects on load, on hover, on click and on scroll, adding movement, transparency, rotation, and size change effects-or combine all of these to create a multistep triggered motion. When used properly, motion entertains us and inspires emotions that drive audiences to continue through the narrative. Be strategic in your use of motion & interactive elements Pages with colored backgrounds alternate with photos this is catching and switches the viewer’s focus.”-Varya Fomicheva, Designer at Readymag. Combined with minimalistic graphics, it works as an attention-grabber and sets the general mood of the project. Video background, animation and gifs can help keep viewers scrolling through your project”,- Varya Fomicheva, Designer at Readymag “The first screen on this website uses a video background. “Tension builds primarily through visual imagery and style. By working with color, fonts, images, textures, shadows, motion, sounds, and video, you can pull audiences in and make your story come to life. Design goes far beyond communicating an idea-it can create warmth, evoke yearning, or trigger anxiety. Create a mood, awaken the sensesĪ good visual story is not only nice to look at, but also stimulates the senses. Information is presented in small blocks, so it is perceived very easily.”-Varya Fomicheva, Designer at Readymag. “The changing screens of different colors create rhythm and variety in this project and keep the user's attention focused. This will help keep you in control of your story and reveal only what you want, when you want to reveal it. Don’t put in too much information, and keep the structure simple. Split the text of your story and the subsequent design elements into small batches. The use of on-scroll animation sharpens this feeling.”-Varya Fomicheva, Designer at Readymag. ![]() “ In this project, each block of information is designed differently, which creates a sense of a plot while scrolling. There are a number of visual tricks you can use to influence this flow: size and scale, color and contrast, rhythm and white space, all of which can communicate your ideas accurately and in depth. By ranking them from most important to least important, you make it easier for the viewer to absorb and digest your content. Proceeding from the insights you’ve gotten during the kick-off discussion, decide what elements you want to emphasize in your story. Only one final point is necessary: a button, a link, or a form.”- Varya Fomicheva, Designer at Readymag Build visual hierarchy If you manage to create a story that holds attention and creates a mood, then by its end the viewer will be ready to take the desired action. “In well-crafted visual stories, a call to action logically follows from the narrative itself. How would you motivate people to keep consuming the story?.Is your plot obvious? How would you emphasize the change of events?.Does your story have a human interest potential?.Pay attention to the following questions and plan accordingly: So, try bringing together everyone involved in the production for a strategic session. With visual storytelling, the graphics and images play an equal, if not more important role, and should be considered from the early stages. The common approach to content creation begins with developing text, followed by the creation of design supporting the message. In this piece, we run through some practical visual storytelling tips and techniques, along with plenty of example stories for inspiration. That’s where visual storytelling leverages the two human realities: people process images 60,000 times faster than text, and the overwhelming majority of us unconsciously tend to buy experiences rather than products. With the ever-increasing information overload and audiences’ elusive attention spans, a designer’s top challenge is breaking through the noise. ![]()
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